PASSIONATE about
helping others achieve amazing things
Reuben Aiono is a former dual professional athlete in rugby union and boxing. After his career in sports, he became a successful business executive with over a decade of experience. He also became a certified holistic health and wellness coach. He now advises top executives, business leaders, athletes, and others on matters such as exercise, mobility, breathing, diet, sleep, recovery, mindset, and much more. Reuben is also a husband and father of three.
Reuben's dedication to physical excellence led to a successful 10-year career in top-level British and Irish rugby. After retiring from rugby in 2009 at age 35, he embraced a new challenge: professional boxing. Reuben transformed his physique from a 98kg rugby centre to a lean 69kg boxer, competing for 5 years into his 40s. He complemented his boxing training with yoga, strength work, and surf lifesaving sessions.
Reuben is a walking self-experimenter, regularly testing the different impacts that various fitness regimes and diets have on his body, mind, and well-being. His diverse experiences and accumulated knowledge in sports, business, and wellness have shaped his philosophy that knowledge combined with experience equals wisdom. This wisdom forms the foundation of his approach to coaching and advising others on their journey to optimal health and performance.
Having experienced many injuries and undergone numerous surgeries, as well as his own dramatic physical and mental transformation, Reuben understands the challenges and rewards of embarking on a fitness journey. He brings this empathy and insight to his coaching, making him an ideal guide for those just starting out. Whether you’re looking to lose weight, gain strength, or simply feel better in your daily life, Reuben offers the expertise and encouragement to help you achieve your goals, one step at a time.
Whether you’re taking your first steps towards a healthier lifestyle or looking to push your limits, Reuben welcomes clients of all fitness levels. His approachable style and personalised coaching make even complete beginners feel comfortable and confident.
Reuben’s approach to wellness goes beyond just physical fitness. He invites clients to explore a holistic path to well-being that encompasses mind, body, and spirit. If you’re new to fitness or feeling overwhelmed by where to start, Reuben’s gentle yet effective methods can help you build a sustainable, enjoyable routine that fits your lifestyle. From nutrition advice to stress management techniques, Reuben provides the tools and support you need to embark on a transformative journey towards better health and happiness.
Passionate about helping individuals reach their full potential, Reuben works with clients of all ages, from teenagers to those in advanced age. His coaching methodology is tailored to each individual’s unique needs and goals, empowering them to unlock their capabilities and achieve personal growth at any stage of life. Reuben’s ultimate aim is to guide his clients towards truly living a fulfilling, fun, and adventurous life, believing that true wellness encompasses not just physical health, but also a zest for life and a spirit of adventure.
you will
be in good company
Some of the companies, group leaders, CEOs, Partners, emerging leaders, senior executives and high performers / staff I've worked with:
Life changing! Training with Reuben has been a game changer—he is always there for support and guidance and genuinely cares. The positive impact he has had on my overall health is hard to describe. If you are looking to improve your overall health and quality of life, there’s no better avenue than Reuben.
Reuben has transformed our lives in so many positive ways. We feel healthier and more energised. We sleep well, eat well, and perform at our best. Health is wealth!
Reuben possesses a combination of rare qualities that make him unique and working with him has very quickly made me stronger, more resilient, and more confident. Whilst he challenges me and gets results, he is values and lifestyle driven which makes it sustainable. He has fundamentally change my life, leadership approach for my companies and how I approach being a great partner for my wife and Dad to my kids. I am profoundly grateful.