
Breathwork
Breathing efficiency is important because it helps to oxygenate our bodies and promote relaxation.

course MEMBERSHIP
Our program is designed to help you begin to unlock your potential and achieve sustainable success in all aspects of your life.
Have you ever wondered what's holding you back from achieving your goals?
Is it your training, nutrition, relationships, or life?
We believe that the quality of your life is a direct reflection of the quality of the questions you ask yourself. That's why we've created this program to help you ask the right questions and discover the answers you need to succeed.


Breathing efficiency is important because it helps to oxygenate our bodies and promote relaxation.

Sleep is an essential component of our overall well-being. In fact, it can be considered the most fundamental pillar of wellness.

With so many different diets to choose from, such as keto, carnivore, vegan, and pegan, it's easy to get overwhelmed.

Exercise is the best anti-aging tool we have, however, it's important to avoid overtraining.

Heat stress and cold stress are two age-old practices that have been used for centuries, and show numerous health benefits.

Playing is also just as important, and it’s free, easy, and fun. Playing outside is even better because it provides sunshine.
We’ve created this program to dispel fitness misconceptions and provide simple tools for everybody to use.
Let’s start with some fitness misconceptions! “Eat less, exercise more”.
A phrase that many of us have heard and tried to follow in pursuit of a healthier lifestyle. However, we need to understand that when it comes to exercise, more is not always better. Instead, we should aim for better-quality workouts that are sustainable and efficient.
Our beliefs…
More is not better. Better is better.
Reuben Aiono is a successful business executive with over a decade of experience. He is also a former dual professional athlete in rugby union and boxing. After his career in sports, he became a certified holistic health and wellness coach. He now advises top executives, business leaders, athletes, and others on matters such as exercise, mobility, breathing, diet, sleep, recovery, mindset, and much more.
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Life changing! Training with Reuben has been a game changer—he is always there for support and guidance and genuinely cares. The positive impact he has had on my overall health is hard to describe. If you are looking to improve your overall health and quality of life, there’s no better avenue than Reuben.
Reuben has transformed our lives in so many positive ways. We feel healthier and more energised. We sleep well, eat well, and perform at our best. Health is wealth!
Reuben possesses a combination of rare qualities that make him unique and working with him has very quickly made me stronger, more resilient, and more confident. Whilst he challenges me and gets results, he is values and lifestyle driven which makes it sustainable. He has fundamentally change my life, leadership approach for my companies and how I approach being a great partner for my wife and Dad to my kids. I am profoundly grateful.
Optimum Performance Coaching has been an invaluable partner in helping our team enhance their health, mindset, and overall performance. Their engaging seminars and insightful Q&A sessions provided our staff with practical strategies to sustain high performance both at work and in life. The results were immediate—our team felt more energised, focused, and motivated. We highly recommend Optimum Performance Coaching to any organisation wanting to unlock and optimise their people’s potential.
I have had the pleasure of knowing Reuben for almost 6 years now and over that time not only has he helped me personally understand the importance of peak health for the body and the mind but also have engaged him to meet and work with my team of executives. Reuben always takes the time to explain the “why” we need to look after oursleves better right through from breathe work, foods we should and shouldn’t eat, supplements and keeping mobility. I highly recommend Reuben for anyone wanting to improve their own or teams wellbeing and health.